David Fincher and his designers discuss the Dragon Tattoo titles and design

It’s got to move the heart, or the mind, or the groin. It’s got to engage you on some other part of your being than just your eyes.
— David Fincher

There were other things that were tangential and totally foreign to the final, but you’ve got to hit all of those dead ends in order to find something different. You’ve got to go down that road and fail – a lot.
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I generate a lot of failures, but there’s usually a grain of something interesting when you take a chance, and after a while, all those parts and pieces can add up to something interesting.
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I mean, it’s not that difficult to make a pretty picture. It’s much more difficult to do something that’s a little different while remaining perfectly appropriate and authentic, and that’s what we were after.
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The closer you can get to something that’s authentic and appropriate – if you have good reasons for your decisions and can speak about your ideas as solutions – the easier it may be for someone to accept something they’ve never seen before.
— Neil Kellerhouse

In order to arrive at a personal style, you have to have a technique to begin with. In other words, when I say that style is a special case of technique, you have to have the technique — you have to have a place to make the choices from. If you don’t have a basis on which to make the choice, then you don’t have a style at all. You have a series of accidents.
Philip Glass, interviewed by his cousin, Ira Glass

(via austinkleon)

Source: NPR